Concept Store
Project Location: Brixen &and Bruneck, Italy
Client: STOREY Concept Store
In the modern South Tyrolean Concept Store STOREY, the Variand system creates a versatile and design-oriented solution for presenting the colorful and diverse product range. Thanks to its modular structure, it allows for flexible wall design that can be adapted at any time to new collections, seasonal campaigns, or thematic focuses.
At both locations – in Brixen and Bruneck – the walls have been equipped with wall rails at four different heights. This allows for shelves, cabinets, hooks, displays, and clothing rails to be easily attached, repositioned, or recombined – all without tools or permanent installations.
Despite the special structural conditions, the Variand-system was seamlessly integrated into the historical building fabric – without extensive interventions and in harmony with the architectural atmosphere of the premises.
The result: A highly functional and at the same time aesthetic furnishing that meets the design demands of the store and effortlessly withstands the changing bisogni in the retail everyday life.
