Data protection

1) Introduction and Contact Details of the Responsible Party

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you &about the handling of your personal data when using our website. Personal data includes all data that can be used to identify you personally.&

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Variand Furniture GmbH, F&örche 36, 39040 Natz-Schabs, Italy, Tel.: +393715811157, Email: info@variand.de. Der The party responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website for informational purposes only, meaning you do not register or otherwise provide us with information, we only collect data that your browser transmits to the server (so-called &“server log files“). When you access our website, we collect the following data that is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the page
  • Browser used
  • Operating system used
  • IP address used (if applicable): in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There will be no transfer or other use of the data. However, we reserve the right to subsequently review the server log files if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the character string „https://“ and the lock symbol in your browser's address bar.

3) Hosting &and Content Delivery Network

Shopify

F&or the hosting of our website and the presentation of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify“)

Data is also &transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have entered into a data processing agreement with the provider, which ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

In the case of data &transmission to Canada, an adequate level of data protection is ensured by an adequacy decision of the European &Commission.&

4) Cookies

To make your visit to our website more attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser (so-called &“session cookies”“), while others remain on your device for a longer period and allow the storage of page settings (so-called &“persistent cookies”“). In the latter case, you can find the storage duration in the &overview of the cookie settings of your web browser.

Insofar as individual cookies used by us also process personal data, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of granted consent, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can configure your browser to be informed about the setting of cookies and to decide individually on their acceptance or to exclude the acceptance of cookies for certain cases or in general.&

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contact Us

5.1 HubSpot

This website uses a live chat system from the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR, as it is necessary for the initiation or execution of a contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in effectively serving our website visitors.
Your data transmitted in this way will be deleted, subject to any conflicting statutory retention periods, when the relevant matter has been conclusively clarified. Additionally, further information may be collected and evaluated for the purpose of creating pseudonymized usage profiles using cookies, which, however, do not serve your personal identification and are not merged with other datasets. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization purposes. The setting of cookies can be prevented by appropriate browser settings.The functionality of our website may be limited in this case. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. 5.2 Hubspot For the provision of an online appointment booking function, we use the services of the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland For the purpose of scheduling appointments, we collect the first and last name as well as email address (and if applicable,the phone number, if a telephone appointment is requested) is collected and transmitted to the provider & for appointment organization and stored there in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in effective customer management and efficient appointment administration.

After the appointment has taken place or after the agreed appointment period has expired, your data will be deleted by the provider.

We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

5.3 In the context of contacting us (z.B. per contact form or email) will be – exclusively for the purpose of processing and responding to your request and only to the extent necessary – personal data will be processed.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no legal retention obligations to the contrary.

6) Data processing when opening a customer account

According to Art. 6 para. 1 lit.In accordance with the GDPR, personal data will continue to be collected and processed to the extent necessary when you provide us with this information during the opening of a customer account. You can find out which data is required for the account opening in the input mask of the corresponding form on our website.

Deleting your customer account is possible at any time and can be done by sending a message to the o.g. address of the responsible party. After the deletion of your customer account, your data will be deleted, provided that all contracts concluded therewith have been fully processed, no legal retention periods are in conflict, and we have no legitimate interest in further storage.

7) Use of customer data for direct advertising

7.1 Subscription to our Email Newsletter

If you subscribe to our email newsletter, &we will regularly send you information about our offers. The only mandatory information required for sending the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. For the newsletter dispatch, we use the so-called double opt-in procedure, which ensures that you will only receive the newsletter after you have explicitly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any possible misuse of your email address at a later time. The data we collect during the newsletter registration will be used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time &via the designated link in the newsletter or by sending a corresponding message to the responsible party mentioned at the beginning.After you have unsubscribed, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve a data usage that is legally permitted and of which we inform you in this declaration. 7.2 Sending the email newsletter to existing customers If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services, such as those already purchased, from our range via email. For this, we do not need to obtain separate consent from you according to § 7 Abs. 3 UWG.The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no emails will be sent by us. You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the responsible party mentioned at the beginning. For this, you will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued. 7.3 Klaviyo The dispatch of our email newsletters is carried out via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

Based on our legitimate interest in effective and user-friendly newsletter marketing, we will share the data you provided during the newsletter registration in accordance with Art. 6 para. 1 lit. f GDPR with this provider, so that they can take over the newsletter dispatch on our behalf.& &Subject to your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider will also conduct a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the content of the newsletter. Device information will also be collected (z.B.The time of the call, IP address, browser type, and operating system) are collected and evaluated, but not combined with other data sets. You can revoke your consent to newsletter tracking at any time with effect for the future. We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties. For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.4 Availability Notification via E-Mail

F&or temporarily unavailable items, you can register to receive email availability notifications. In this case, we will send you a one-time email notification regarding the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing additional data is voluntary and may be used to address you personally. For sending emails, we use the so-calledDouble opt-in procedure, which ensures that you will only receive a notification after you have explicitly confirmed your consent by validating a verification link sent to the specified email address.

By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration to be able to trace any potential misuse of your email address at a later time. The data we collect during your registration for our email notification service regarding product availability will be used strictly for the intended purpose.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the responsible party mentioned at the beginning. After unsubscribing, your email address will be deleted immediately from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve a further use of data that is legally permitted and about which we inform you in this declaration.

8) Data processing for order processing

8.1 As far as necessary for the contract processing for delivery and payment purposes, the personal data we collect will be processed in accordance with Art. 6 para. 1 lit.b GDPR to the commissioned transport company and the commissioned credit institution passed on.

If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact details you provided during the order to inform you personally in accordance with our legal information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of communications regarding updates owed by us and will be processed by us only to the extent necessary for the respective information.

To process your order, we also work with the service provider(s) listed below, who support us in whole or in part with the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

8.2 Xentral

For order processing, we use the following provider: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

Name, address, and any other personal data will be transmitted to the provider in accordance with Art. 6 para. 1 lit. b GDPR for the purpose of processing the online order. The transfer of your data will only occur to the extent that it is actually necessary for the processing of the order. The provider will also be used for accounting purposes. Thus, the provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company in order to automatically capture invoices, match them to the transactions, and create the financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in an efficient organization and documentation of our business transactions.äftsvorgänge.

8.3 Transfer of personal data to the shipping servicewall railr

- Brigl

As a transport servicewall railr, we use the following provider: Brigl AG, Via Peter Mitterhofer 1, 39100 Bolzano, Italy

We will share your email address and/or phone number with the provider in accordance with Art. 6 para. 1 lit. a GDPR prior to the delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided you have given your explicit consent during the ordering process. Otherwise, we will only provide the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider is required.the delivery notification is not possible.

The consent can be revoked at any time with effect for the future against the above-mentioned responsible party or against the provider.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

We will pass on your email address and/or phone number according to Art. 6 para. 1 lit. a GDPR to the provider before the delivery of the goods for the purpose of coordinating a delivery date or for the delivery notification, provided you have given your explicit consent for this in the ordering process. Otherwise, we will provide it for the purpose of delivery according to Art. 6 para. 1 lit.In accordance with the GDPR, we only pass on the name of the recipient and the delivery address to the provider. This transfer only occurs to the extent necessary for the delivery of goods. In this case, prior coordination of the delivery date with the provider or the delivery announcement is not possible. Consent can be revoked at any time with effect for the future against the responsible party mentioned above or against the provider. - GBZ Express As a transport service provider, we use the following provider: GBZ Express Srl, Via Galilei 37, 39100 Bolzano, Italy We provide your email address and/or phone number in accordance with Art. 6 para. 1 lit. a GDPR before the delivery of the goods for the purpose of coordinating a delivery date orto the delivery notification to the provider, provided you have given your explicit consent during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The transfer will only take place to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible. Consent can be revoked at any time with effect for the future against the above-mentioned responsible party or against the provider.4 Use of Payment Serviceswall railrn (Payment Services)

- PayPal&

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.à r.l. et Cie, 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to make an advance payment, your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be shared with them in accordance with Art. 6 para. 1 lit. b GDPR. The transfer of your data will only take place for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.

When selecting a payment method where we advance the payment, you will also be asked to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, and if applicable, data for an alternative payment method) during the ordering process.

In such cases, to uphold our legitimate interest in assessing your creditworthiness, this data will be forwarded to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check.& The provider checks based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences) whether the payment method you have selected can be approved in terms of payment and/or default risk.

The credit report may contain probability values (so-called score values). To the extent that score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but is not limited to, address data.

You can object to this processing of your data at any time by sending us a message or opposing the provider. However, the provider may still...We are still entitled to process your personal data as far as this is necessary for the contract-compliant payment processing.äßen Payment Processing.
- PayPal Checkout

This website uses PayPal Checkout, an online payment system from PayPal, which consists of PayPal's own payment methods and local payment methods from third parties.

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “Pay Later” via PayPal, we will pass your payment data to PayPal (Europe) S.à r.l. et Cie, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”) as part of the payment processing. The transfer is carried out in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for the payment processing.

PayPal retains the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – “Pay later” via PayPal. For this purpose, your payment data may be shared with credit agencies in accordance with Art. 6 para. 1 lit. f GDPR based on PayPal's legitimate interest in assessing your creditworthiness. The result of the credit check regarding the statistical probability of payment default is used by PayPal to decide on the provision of the respective payment method. The credit report may contain probability values (so-called score values).As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, among other things, but is not limited to, address data. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.&

In the case of availability and selection of the PayPal payment method &“Invoice Purchase“, your payment data will initially be transmitted to PayPal to prepare the payment, after which PayPal will forward this data to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (&“Ratepay") for the execution of the payment. The legal basis is Article 6 (1) lit. b GDPR. In this case, RatePay conducts an identity and credit check in its own name to determine the creditworthiness according to the principle mentioned above and forwards your payment data to credit agencies based on the legitimate interest in determining creditworthiness in accordance with Article 6 (1) lit. f GDPR.A list of the credit agencies that Ratepay can rely on can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data will initially be transmitted to PayPal for the preparation of the payment in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data for the execution of the payment in accordance with Art. 6 para. 1 lit.b GDPR to the respective provider:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Br&ussels, Belgium)
- blik (Polski Standard P&łatności sp. z o.o., ul.Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, &Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to the privacy policy of PayPal: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

When selecting a payment method from the provider where you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and card information, currency, and transaction number) as well as information about the content of your order will be transmitted.6 para. 1 lit. b GDPR is passed on. The transfer of your data takes place in this case exclusively for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose. 9) Online Marketing HubSpot This website uses the software-based marketing service of the following provider for the provision and synchronization of various customer management services: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland The service enables the automated processing of feed activities, the management of advertising in deployed marketing channels, and the success analysis of marketing measures as well as centralized email marketing and contact management.

To fulfill the various functions, cookies are used, which are small text files stored locally in the cache of your web browser on your device and enable us to analyze your use of the website. In this process, the cookies collect certain information, such as z.B. the IP address, location, and time of the page view.

All the processing described above, particularly the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. Other legal bases for data processing that apply within the framework of specific service functions (such as the necessity of explicit consent according to Art. 6 para. 1 lit. a GDPR when sending newsletters) remain unaffected. We have concluded a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

10) Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when visiting the website, Google Analytics 4 sets cookies, which are small text files stored on your device and collect certain information. This information includes your IP address, which is truncated by Google to exclude the last digits, in order to prevent direct personal identification.

The information is transmitted to Google servers and processed there.This also includes &transmissions to Google LLC based in the USA, which are m&possible.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports &on website activities for us, and provide additional services related to website usage and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other data from Google. The data collected as part of the use of Google Analytics 4 will be stored for a duration of two months and subsequently deleted.

All of the aforementioned processing activities, particularly the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, the use of Google Analytics 4 will not occur during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service using the "Cookie Consent Tool" provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

Demographic Features
Google Analytics 4 uses the special feature &“demographic features“ and can create statistics that provide insights &about the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third parties. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be attributed to any specific individual and will be deleted after a storage period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google, subject to your consent for the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, can analyze your usage behavior across devices and create database models, including those for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the "Personalized Advertising" feature in the settings of your Google account.Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=en
For more information about Google Signals, please visit the following link: https://support.google.com&/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website, and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel with Enhanced Data Matching

Within our online offering, we use the service "Meta Pixel" in enhanced data matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement we have placed on Facebook or Instagram, the URL of our linked page is extended by a parameter using "Meta Pixel".This URL parameter is then entered into the user's browser via a cookie set by our linked page after the redirect. Furthermore, this cookie captures specific customer data such as the email address, which we collect on our website linked to the Facebook or Instagram ad during actions such as purchase completions, account logins, or registrations (enhanced data matching). The cookie is then read and enables the transmission of data including specific customer data to Meta. We use Meta Pixel with enhanced data matching to make our advertisements (so-called Ads) on Facebook and/or Instagram more effective and to ensure that they align with user interests or exhibit certain characteristics.Interests in specific topics or products, which are determined based on the visited websites, that we transmit to Meta übermitteln (so-called "Custom Audiences").

Furthermore, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching feature helps us measure the effectiveness of our advertising campaigns more accurately by capturing more attributed conversions.

All &submitted data will be stored and processed by Meta, allowing for assignment to the respective user profile, and Meta may use the data for its own advertising purposes in accordance with Meta's data usage policies (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to display ads on and off Facebook.

All processing described above, particularly the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties. The information generated by Meta is usually transmitted to a server of Meta and stored there; in this context, there may also be a transfer to servers of Meta Platforms Inc. in the USA.

F&or data& transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in your device's browser, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing will only take place if you have agreed with Google that your internet and app browsing history will be linked to your Google account and that information from your Google account will be used to personalize ads that you view on the web. If you are logged into Google during your visit to our website, Google uses your data along with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data will be temporarily linked by Google with Google Analytics data to form audiences. As part of the use of Google Ads Remarketing, there may also be a transfer of personal data to the servers of Google LLC in the USA.

All the processing described above, particularly the setting of cookies for reading information on the device used, will only be carried out if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.&

For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

Details on the processing activities initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites&

Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (&“Google“).

We use the services of Google Ads to draw attention to our attractive offers on external websites using advertising materials (so-called Google AdWords). We can determine the success of individual advertising measures in relation to the data from the advertising campaigns. Our aim is to show you advertisements that are of interest to you, to make our website more appealing to you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad displayed by Google Ads. Cookies are small text files that are stored on your device. These cookies typically expire after 30 days and do not serve for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of Google Ads customers. The information obtained through the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking.The customers learn the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, they do not receive any information that would allow for the personal identification of users.

As part of the use of Google Ads, there may also be a &transmission of personal data to the servers of Google LLC in the USA.

Details regarding the processing triggered by Google Ads Conversion Tracking and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the above-mentioned processing activities, especially the setting of cookies for reading information on the device used, will only be carried out if you have consented to us in accordance with Art. 6 para. 1 lit.You have given your explicit consent to this in accordance with the GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website. You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link: /My-Ad-Center-Help/answer/12155656?hl=en In order to address users whose data we have received in the context of business or business-related relationships in a more targeted manner, we use a customer matching feature within Google Ads.Here, we &transmit one or more files with aggregated customer data (primarily email addresses and phone numbers) electronically to Google. Google does not gain access to clear data; instead, it automatically encrypts the information in the customer files during the &transmission process using a special algorithm. The encrypted information can then only be used by Google to associate it with existing Google accounts that the affected individuals have set up. This enables the delivery of personalized advertising &across all Google services linked to the respective Google account.

The &transmission of customer data to Google occurs exclusively when you provide us with explicit consent in accordance with Art. 6 para. 1 lit.You have given consent in accordance with the GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and &https://www.google.de/policies/privacy/

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.

12) Page functionalitiesäten

12.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC., USA

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of the provider at the latest at the time of video playback to load the content. In this process, certain information, including your IP address, is transmitted to the provider übermittelt.

If the playback of embedded videos &is started via the plugin, the provider also uses cookies to collect information &about user behavior, create playback statistics, and prevent abusive behavior.

If you are logged into a user account with the provider during your site visit, your data will be directly associated with your account when you click on a video. If you do not wish for this association with your account, you must log out before clicking the playback button.

All of the aforementioned processing, especially the setting of cookies for reading information on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.The consent granted can be revoked at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission.2 Adobe Fonts (Typekit)

This page uses web fonts from the following provider for a consistent display of fonts: Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA

When you access a page, your browser loads the required web fonts into its browser cache to correctly display texts and fonts, and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.&

The processing of personal data in the course of establishing a connection with the font provider only takes place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.You can revoke your consent at any time with effect for the future by disabling this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used. For data transmissions to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection based on an adequacy decision by the European Commission. 12.3 Typeform For conducting surveys or online forms, we use the services of the following provider: TYPEFORM SL, Carrer de Can Rabia 3-5, 4.Floor, 08017 Barcelona, Spain

The provider enables us to create and evaluate surveys and online forms. In addition to the personal data you enter into the forms, information about your operating system, browser, date and time of your visit, referrer URL, and your IP address is also collected, transmitted to the provider &and stored on the provider's servers.

The storage of the information you enter into the forms is password-protected to ensure that third-party access is excluded and that only we can evaluate the data for the purpose specified in the respective form.&

When processing personal data that is necessary for the fulfillment of a contract with you (this also applies to processing operations that are necessary for the execution of pre-contractual measures), Article 6(1)(b) of the GDPR serves as the legal basis. If you have given us consent for the processing of your data, the processing is based on Article 6(1)(a) of the GDPR. Any consent given can be revoked at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

12.4 Microsoft Power BI

For internal visualization of business processes and for custom analyses of economic processes, we use the service &“Microsoft Power BI“ from Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. If applicable, personal customer data may be subject to visualization and analysis processes and will be processed by Microsoft BI for this purpose. In this case, Microsoft processes personal data as a processor bound by instructions in accordance with Art. 28 GDPR and has contractually committed to us to protect this data in accordance with the legal bisogni.

For this purpose, Microsoft utilizes the latest encryption methods and ensures the exclusive processing of data processing procedures in data centers within the EU.

&12.5 Shopsync f&or Shopify

This website uses the Shopify app &“Shopsync&” of Shop Sync LLC, PO Box 252, Jefferson City, TN 37760, USA.
Using ShopSync, the newsletter service &“Mailchimp“ is synchronized with our Shopify account in such a way that, on one hand, updates in Mailchimp's email lists (such as an opt-out by a newsletter recipient) are automatically recorded in Shopify, and on the other hand, new contact data generated through contracts on Shopify is automatically transferred to Mailchimp's email lists &.

In the former case, data processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in the effective and cross-system maintenance of the databases of advertising recipients and the efficient consideration of legally significant status changes.

In the second case, data will be transferred exclusively based on the explicit consent of the user in accordance with Art. 6 para. 1 lit. a GDPR after a contract has been concluded to Shopify for inclusion in the Mailchimp list, including the user's first and last name, address, and email address, along with transaction-related information (purchase amount, time, and date of purchase) via ShopSync to Mailchimp &.

Data transferred in this manner will not be stored or retained by ShopSync after synchronization. All information synchronized between Shopify and Mailchimp will be transmitted using SSL technology (Secure Socket Layer), and all transmitted information will remain encrypted during the synchronization process.

The synchronization process requires the &transfer of information &over a secure connection to servers hosted by Amazon Web Services in the USA.

Further data protection information regarding ShopSync can be found here: https://www.shop-sync.com/privacy-policy

13) Tools and Miscellaneous

13.1 - Xentral ERP

For the completion of accounting, we use the service of the cloud-based accounting software from the following provider: Xentral ERP Software GmbH, Fuggerstraße 11, 86150 Augsburg, Germany

The provider processes incoming and outgoing invoices as well as, if applicable, the bank transactions of our company to automatically capture invoices, match them to the transactions, and create the financial accounting in a semi-automated process.

If personal data is also processed in this context, the processing is based on our legitimate interest in an efficient organization and documentation of our business processes in accordance with Art. 6 para. 1 lit. f GDPR.

13.2 Cookie Consent Tool

This website uses a so-called "Cookie Consent Tool" to obtain valid user consents for cookies and cookie-based applications that require consent. The "Cookie Consent Tool" is displayed to users upon page access in the form of an interactive user interface, where consents for specific cookies and/or cookie-based applications can be granted by checking boxes.Here, by using the tool, all consent-required cookies/services are only loaded when the respective user has granted corresponding consents through checkbox selection. This ensures that such cookies are only set on the respective user's device if consent has been given. The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context. If, in individual cases, the processing of personal data (such as the IP address) does occur for the purpose of storing, assigning, or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit.f GDPR based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and thus in a legally compliant design of our online presence.

Another legal basis for processing is also Article 6(1)(c) GDPR. As data controllers, we are subject to the legal obligation to make the use of technically non-essential cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the Data Subject

14.1 The applicable data protection law grants you the following rights as a data subject against the controller regarding the processing of your personal data (rights to information and intervention), with reference to the respective conditions for exercise based on the legal basis mentioned:

  • Right of access pursuant to Art. 15 GDPR;
  • Right to rectification pursuant to Art. 16 GDPR;
  • Right to erasure pursuant to Art. 17 GDPR;
  • Right to restriction of processing pursuant to Art. 18 GDPR;
  • Right to notification pursuant to Art. 19 GDPR;
  • Right to data&transfer according to& Art. 20 GDPR;
    • &Right to withdraw consent given according to& Art. 7 para. 3 GDPR;
  • Right to lodge a complaint according to& Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR &OVERWHELMING LEGITIMATE INTEREST IN THE CONTEXT OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE RELEVANT DATA.A FURTHER PROCESSING IS RESERVED IF WE CAN PROVIDE COMPELLING PROTECTIVE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS. IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE. IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

15) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing, and &– if applicable &– additionally by the respective statutory retention period (z.B. commercial and tax law retention periods).

When processing personal data based on an explicit consent according to Art. 6 para. 1 lit. a GDPR, the affected data will be stored until you revoke your consent.

If there are statutory retention periods for data that are processed in the context of contractual or similar obligations based on Art. 6 para. 1 lit.b GDPR will be processed, these data will be routinely deleted after the retention periods have expired, unless they are no longer necessary for the fulfillment of the contract or the initiation of a contract and/or we have no legitimate interest in further storage. When processing personal data based on Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object under Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims. When processing personal data for the purpose of direct marketing based on Art.In accordance with Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.&

Unless otherwise stated in the other information of this declaration regarding specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.& Stand: 15.10.2025, 03:59:10 Uhr

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